WEBLOC - lokchain Based Tokenized Advertising Alliance Project

  

An official advertising partner of ICON, weBloc is striving to shift the paradigm of advertising by using blockchain to not only compensating the user — i.e., the person viewing the advertisement — for their contributions to the advertising ecosystem, but also by giving the user input over the kinds of advertisements they see, creating a hitherto unseen level of reciprocity between advertisers and the people they are trying to reach. In doing so, they also hope to rationalize the advertising ecosystem, to eliminate unnecessary middlemen, reorganize the price structure and bring a bit of transparency to the advertising process.

The weBloc platform rewards users by tokenizing their participation in advertising. Users earn WIP tokens for providing information about purchase intentions or evaluating advertisements. They can also earn WEB tokens by making contributions to the weBloc ecosystem and by holding tokens. They can exchange these WIP for WEB tokens, weBloc’s main token, which in turn can be exchanged for fiat.

weBloc also brings improved security to users by furthering transparency. The platform won’t sell your data while you’re not looking. “I did that in my previous jobs. It was more serious than I thought,” says We, noting that while big companies at least make users opt in before collecting and selling their data, small companies often use notices on their homepages, notices that you, the user, can’t see until you’ve already surfed in, by which time it’s too late. weBloc, on the other hand, collects only the data the user inputs themselves, and the transparency of blockchain means users can see exactly what’s being done with their information.

More about WEBLOC Protocol

Alteration of the existing system by developing the Alliance

WEBLOC Protocol will establish a tokenized adverting system collaborating with their partner and relevant firms they have. The Protocol they provide gives economic compensation by the calculating value of contributors in ads with token, and features for the strategic joint ventures so that they can tokenize backed on the Block by themselves.

 Creating consumer internet-based advertising system

Preventing from over trusting on advertiser by making tokenized advertising market where the consumer can be rewarded. WEBLOC Protocol provides consumers with clear evaluation as well as compensation over consumer’s economic value and makes a link that can reflect consumer’s direct intention via WEBLOC Protocol in order to make such reasonable marketing distribution system.

Decentralized advertising system

Recognizing the financial value of the consumer who contributes to advertisements by offering the reward system via the token economy, the decentralized marketing system will allow entire partners to request and transmit ads based on each purpose. Also, this framework will make a system where consumers can smoothly contribute to ads without the middle person.

Economy

In the present virtual advertising system, the roles of the advertisers, media, and consumers are clearly distinguished. Media wish to put more ads on the service they’re running to maximize their revenue. To access this aim, media offer competitions. Among the service consumers for super spots, their ads can be exposed initial, or they can get attention simply, causing development in advertising fees.

Though, advertiser wishes to find actual consumers who respond to their ads, rather than paying the growing advertising fees to due to competition. In the very mean time, consumers want to get helpful info for them rather than being exposed to immaterial info.

The usual virtual advertising system has structural limitation for advertiser, media, and consumers to have more advantage. It has a one-sided system where revenues are allocated just to media and advertiser making it hard to give an advantage to each player in the system.

Unlike advertiser and media have had some profit model, consumers who play the vital part advertising profit don’t have had a smooth profit model with a rewarding ecosystem for their contribution.

Though, when they establish the virtual advertising ecosystem on the block tech, every player including advertiser and media, the consumers can get huge profits than they applied to get in the usual advertising ecosystem thanks to the tokens existing in the advertising ecosystem. The WEBLOC Protocol team has a belief that their team can innovative the usual virtual marketing system via the block-based token economy.

The WEBLOC Protocol is a new virtual advertising ecosystem where all players including advertise and media and consumers can get revenues via the token economy based on Block techs. If the players of advertising contribute in the WEBLOC Protocol alliance system based on block techs, they can share info anytime they wish in the decentralized ecosystem and get rewards in a fair way.

In addition, the characteristics of block techs including clearness and irreversibility can make sure the credibility info easily and rapidly.

Unlike usual advertising market running via actual trade, the WEBLOC Protocol system will generate values when more and more communities are contributing in the WEBLOC Protocol economy. Starting with developing a new economy in the usual advertising system, The WEBLOC Protocol system will make a new place where everybody contributing can share and exchange targeted info simply and smoothly.

WEBLOC token Economy

WEBLOC Economy

The WEBLOC Protocol, a block-based new advertising alliance ecosystem will offer rewards to each player including media, advertisers, and consumers. in particular, the WEBLOC Protocol economy ecosystem offers sufficient rewards for the consumers who contribute in the advertising include them to join the WEBLOC Protocol system, in the WEBLOC Protocol system, media, advertisers and consumers will have diff revenue model.

Media

Media is the main channel to expose the ads to consumers. As a reward for exposing ads to consumers, media can acquire WIP from marketers. In addition, as a reward for contributing in the WEBLOC Protocol system, media can get part of tokens of the WEBLOC Protocol system pool in proportion to the value of participation.

Advertisers

Advertisers have to swap WEB with WIP on 1:1 ratio in the WEBLOC Protocol system. WIP can be applied to the advertising alliance. Unlike the usual advertising ecosystem, WIP will be offered to consumers as a collaboration reward so that the importance can rise inside the WEBLOC Protocol system by the active contribution of advertiser, users, and media. It’s possible to provide info clearly to the consumers and advertisers can offer efficient targeting of ads on their budget.

Users

Users, who play the main part in advertising revenue, can get WIP as rewards for contribution in the WEBLOC Protocol system. In addition to the contribution rewards, consumers can get more rewards according to the reputation on the advertisement of certain advertisers.

Finally, users can get diff amount of rewards based on the time they’ve stayed and the value of token they’ve retained for a certain term in the WEBLOC Protocol system. It’s because the retention of the tokens by consumers is considered to collaborate to the WEBLOC Protocol system.

User Reward Pool

Consumers participating in WEBLOC Protocol system can get WIP tokens as rewards that can be applied in the WEBLOC Protocol system. Users can have three diff ways to get rewards in the system: reputation, participation, and bonus. The value of rewards explained below has been transferred 25 percent of the full user reward pool into 100 percent.

Reputation rewards (30%)

Status rewards the further incentives that’ll be given to users who incessantly participate in the establishment of the transparent and fair WEBLOC Protocol system without abusing. Status rewards will be given to the complete users in the WEBLOC Protocol network according to the number of contribution and abusing last month on each primary week of the month.

Participation rewards (60%)

Users inside the WEBLOC Protocol system can get rewards by contributing to various types of ads exposed to users. As the active contribution of users is a vital part in the WEBLOC Protocol system, contributors should take the largest share of the whole user reward pool.

Bonus rewards (10%)

The WEBLOC Protocol system is run by the WEB token having the switch worth and the WIP token to manage the service system. In order to lift up the value of WEB tokens, active demand and supply of WIP tokens would be significant and the act retaining WIP tokens by consumers can be regarded as a precious action contributing to the WEBLOC Protocol system

Who Is Behind WEBLOC Protocol?

The major that is behind this plan is comprised of members who’ve worked for huge technology firms such as LG, IBM, KAKAO, eBay, and NAVER. Therefore, they can bring sector insights and expertise to the venture. Joint with the group from the ICON foundation, the WEBLOC Protocol team will be capable to grow the success of the venture.

WEBLOC Protocol’s Competitive Benefit

The plan is impressive for both users and advertiser will be capable to advantage. Their items can be utilized by the virtual advertising alliance, which will boost demand for these tokens. The WEBLOC Protocol team has much of experience in marketing and tech but they remain new to the block, which is why they’re working closely with the ICON team.

WEBLOC Protocol Blok-chain Tokenized Advertising Alliance Venture Products

The plan was made at the start of 2018 and thus, there’re no items on the markets right now. It’s expected that the WEBLOC Protocol will go live and start gathering information.

Any items released for this plan will be completed so with the aim of adjusting the ad sector. The aim is to bring about fairness in the sector, which is why dominated by just some players. Though, there’re some other same projects has an upper chance of success.

The fact for this is that they’re working with ICO. The ICO foundation is ranked among the top thirty coins by market capitalization. Thus, it’s expected the team of ICO will impact some of their knowledge on this venture. Joint with the marketing abilities that the planning team has, this plan has extreme chances of success.

WEBLOC Protocol WEB Token and ICO Details

The WEBLOC Protocol token is among the initial token is to be made on ICON. WEB will be a utility based token which can be utilized to measure the value of the tokens issues through WEBLOC Protocol. Consumers that wish to part of the platform will need to convert WEB to WEBP. This token is network token that’s allocated fairly to contributors of this platform as a reward for their participation.

 Token platform : ICON (ICX)
 Total Token supply : 10,000,000,000 WEB
 Hard cap : 4,000,000,000 WEB (11,000,000 ICX)
 Participating Currency : ICX (1ICX = 300 WEB)

Coins are distributed the following way:

 • 20% — user rewards
 • 40% — crowd sales
 • 10% — team
 • 15% — ecosystem
 • 5% — marketing/bounty
 • 10% — corporate

For further info PLZ visit following links:

• Website: https://webloc.io
 • Telegram (Open channel): https://t.me/webloc_official
 • Telegram (Notification): https://t.me/weBloc_Notice
 • Facebook: https://www.facebook.com/weBloc.io/
 • Twitter: https://twitter.com/webloc_io
 • KakaoTalk: https://open.kakao.com/o/gXVlkWO
 • Linkedin: https://www.linkedin.com/company/webloc/
 • Whitepaper (KR): https://static.webloc.io/whitepaper/weBloc_whitepaper_kr.pdf
 • Whitepaper (EN): https://static.webloc.io/whitepaper/weBloc_whitepaper_en.pdf

Bitcointalk username — magnat69

 ICONex wallet address — hxf393e787a1ee605242bb2895db479bebc6ddb30d